Social Media Marketing

Since 2006, we have been covering a new marketing genre called Social media Optimization via our blog. Social media optimization is the merging of traditional media, search engine marketing and social marketing and can take two forms. One is social media marketing, and one is Reputation Management.

Social media marketing best in conjunction with SEO, not instead of. With traditional SEO you want to be visible on the search engines for the campaign keywords. When you add social media to an SEO campaign, you become visible to people who are searching on social networks like Facebook, Delicious and YouTube etc. In addition you start to be involved in the conversations that Bloggers are having within your target market.

Benefits of Social Media Marketing: 

• OFFSET RISK - Offsets the risk of relying too heavily on search engines to drive your traffic.
• MORE VISIBILTY – You are visible across the whole internet, not just via search engines
• REACH NEW PEOPLE - Allows you to repurpose existing assets like video and audio to reach new customers
• It’s VIRAL - Good content is passed along driving more traffic and awareness