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Social Media Marketing
Since 2006, we have been covering a new marketing genre called Social media
Optimization via our blog.
Social media optimization is the merging of traditional
media, search
engine marketing and social marketing and can take two forms. One is
social media marketing, and one is Reputation Management.
Social media marketing best in conjunction with SEO,
not instead of. With traditional SEO you want to be visible on the search engines
for the campaign keywords. When you add social media to an SEO campaign, you
become visible to people who are searching on social networks like Facebook,
Delicious and YouTube etc. In addition you start to be involved in the conversations
that Bloggers are having within your target market.
Benefits
of Social Media Marketing:
- OFFSET
RISK - Offsets the risk of relying too heavily on search engines to drive
your traffic.
- MORE
VISIBILTY – You are visible across the whole internet, not just via
search engines
- REACH
NEW PEOPLE - Allows you to repurpose existing assets like video and audio
to reach new customers
- It’s
VIRAL - Good content is passed along driving more traffic and awareness
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