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Pay-Per-Click Marketing (PPC) Services
Pay-per-click (PPC) campaigns
can generate a tremendous amount of traffic to a web site. When when are
evaluating an existing campaign or developing a new campaign we focus our efforts
in six areas:
- Keyword Research
- Competitive Intelligence (online)
- Creating ad copy
- Creating landing pages using
the marketing syntax
- Testing
- Measuring performance
Keyword Research
We‘ll tell you how your customers
search!
We will provide you with a thorough
analysis showing you the actual keyword demand for your products and services. Our
analysis will include recommended keywords and a strategy for deploying them.
Competitive Intelligence
We’ll figure out your competitors
weak spots!
We research your main competitors
to learn what has been successful in driving their traffic. In addition, we
look at their bidding strategies and prepare effective counter strategies to
drive your traffic higher at a lower cost.
Creating Ad Copy
We’ll say it in a few words!
Unlike traditional print ads, online
ads have to be effective in very few words, without visuals and in limited
space. We use advanced techniques to improve the click through rate of
your ads so they are shown more often while you pay a lower cost.
Creating Landing Pages
Where you send your guests is critical!
An effective PPC ad will drive traffic
to a landing page specifically tailored to that ad. The landing page
will allow a person to self identify and assess their own interest level. We
will design the landing pages based on the knowledge and experience we’ve
gained over years of running high performing PPC campaigns. The information
that will come into the agency will be contact information and the answers
to an online needs-assessment tool so your staff can decide the best way to
follow up.
Testing
Everyday is a pop quiz!
We want to take advantage of the
Google Quality Score System, so we will test your ads using an A/B split testing
process.
Measuring Performance
Our goal is always to do better!
We will monitor and adjust your
PPC campaigns to ensure that you are driving qualified traffic at the
most cost effective price to your web site.
For more information on our PPC services email
us at search@braveheartdesign.com.
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