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Increased average orders from 8 to 50 per month
Increased average order size by 50%
A commercial reseller of industrial air filters had invested in an e-commerce
website to generate additional sales of their products. Sales were poor and
there was little return on the initial investment. The reseller hired Braveheart
Design, Inc. to develop the online sales channel. The goals were to increase
orders and change the product mix to increase sales of higher margin items.
Search Engine Optimization (SEO) Challenges
- The air filters market is very competitive online, and the top competitors
were using a combination of organic SEO and Pay per Click (PPC) marketing
to drive traffic and sales. Braveheart Design, Inc. would be implementing
an organic SEO strategy.
SEO Strategy
Braveheart Design Inc researched, developed and implemented a plan to increase
sales using a combination of creative design and the application of advanced
search engine optimization techniques.
Results
- Orders increased by 525% within 3 months
- Average order size (in $) increased by over 50%.
- Number of unique visitors to the web site increased by over 100%.
- The conversion rate increased from 1.3% to over 10% within one month and
remains between 7% and 10% today.
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